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Fadi Machal

Technology & Product Executive

President & Founder, Limitless Royalty LLC · South Florida (Remote OK)
[email protected] · limitlessroyalty.com

Professional Summary

Fadi Machal is a strategic technology executive with over a decade of hands-on experience building digital products, scaling operations, and integrating AI — across e-commerce, ERP, enterprise software, and intelligent automation.

Core Competencies

E-Commerce & Digital Sales · Product Development · ERP Systems & Integration · SEO & Digital Marketing · Strategic Leadership · Business Development · AI Integration & Automation

Technical Skills

  • Frontend: React 19, Vite, Tailwind CSS, React Router v7, Responsive Design, i18n (4 languages)
  • Backend & APIs: Node.js, Express, REST API Design, Netlify Functions, Serverless Architecture, Webhook Integration
  • Database: MongoDB, PostgreSQL, Odoo (XML-RPC), Data Modeling, ERP Schema Design, API-driven Sync
  • Security: AES-256 Encryption, HMAC-SHA256 Auth, Timing-Safe Comparison, Honeypot & Rate Limiting, CSP Headers, Server-Side Secrets
  • AI & Automation: LLM Integration, AI Agent Frameworks, Prompt Engineering, Workflow Automation, OpenAI API, Intelligent Feature Design
  • E-Commerce & Growth: Shopify (API + Storefront), Klaviyo Automation, CRO & A/B Testing, SEO Strategy, PPC Campaigns, ERP–Shopify Integration

Experience

President & Founder — Limitless Royalty LLC

Nov 2022 — Present

Boca Raton, FL

  • Leads a 6–10 person cross-functional team building a suite of enterprise-grade software products
  • Ships a portfolio of 9 live products: Restaurant SaaS (POS & delivery), PhantomSend & SSS Messaging (AES-256 encrypted), Moderk360 (Business ERP), ArabGym Pro (gym operations), 3yadty (clinic management), Muqawil Pro (construction), AI Sales Co-Pilot (AI for Odoo), and GoTo Connect (VoIP for Odoo)
  • Drives 30% year-over-year client growth through strategic business development and targeted marketing
  • Boosts organic reach by 45% through advanced SEO and digital campaign execution
  • Streamlines agile delivery processes, cutting project output time by 20%
  • Integrates large language models and AI agent frameworks into the product stack to automate workflows and accelerate feature development

E-Commerce Operations Manager — Armchem International

Jul 2024 — Present

Fort Lauderdale, FL

  • Architected and launched the company's first online sales platform on Shopify — generating $120,000 in new revenue within 6 months
  • Integrated Shopify with legacy ERP via API, automating inventory and order workflows and reducing manual processing by 40%
  • Improved site-wide conversion rate by 15% through continuous UX improvements and data-driven CRO
  • Drove a 25% lift in online sales through SEO strategies and Klaviyo email automation campaigns

VP of Operations — VipAmerican Trading and Online Services Inc

Jun 2018 — Present

Deerfield Beach, FL

  • Spearheaded the development and go-to-market of VIPdoo ERP — a fully customized Odoo-based enterprise resource planning platform
  • Managed the entire product lifecycle from concept and architecture through deployment and ongoing support
  • Integrated VIPdoo with third-party applications, expanding its capabilities and market reach
  • Built and executed comprehensive marketing strategies that drove platform adoption and customer engagement
  • Led a cross-functional team of developers, marketers, and support staff through continuous product improvement

Selected Results

  • $120K New Revenue — Generated in 6 months by launching the company's first e-commerce channel from scratch
  • 40% Less Manual Work — Eliminated via ERP–Shopify API integration and process automation
  • 45% Organic Traffic Lift — Driven through advanced SEO strategies and targeted content campaigns
  • 30% YoY Client Growth — Sustained through strategic business development and relationship building
  • 10+ Years of Experience — Across e-commerce, ERP, AI-powered products, and enterprise software
  • 10+ Team Members Led — Cross-functional engineers, marketers, and product specialists

Product Portfolio

Nine live, enterprise-grade products built 100% in-house — spanning F&B, fitness, healthcare, construction, business ERP, encrypted messaging, and AI sales tooling.

References and detailed case studies available on request.